THE PROBLEM OF THE "TECHNICIAN" BUSINESS!
Reputations are built on a business that does excellent work! The carpenter whose fine crafstmanship wonders customers, the accountant that finds every last deduction worth finding or the lawyer whose counsel is like the wisdom of Solomon. Perhaps, it seems that's all you need to build a successful business.
Actually, there is more..fundamentally a business involves risk so you have to have an entrepreneurial bent in your bones. Also, systems need to be in place and the business needs to be organized, as well, just to name a few! Three hats, famous author Michael Gerber says, are needed in his classic book, "The E-Myth."
Not everyone possesses all three hats in equal amounts, but it's important to keep in mind that all three are needed!
Some of the problems of building a business on technical skill alone, include:
- Lost sales can result from not taking advantage of new opportunities for growth or perhaps in not being organized enough to meet the time pressures of customers
- Poor decisions can result from such a business, if accounting records are neglected. You may be popular but not profitable. If your eyes see a regularly-prepared income statement or statement of cash flows, operational problems would be seen before they become disasters. A budget would reveal the need for a coming cash flow crunch!
- Without a strategic look ahead at environmental threats like zoning issues or lost suppliers, business could come to a halt. One concrete contractor had to dump concrete rubble from clients and the city dump wasn't a cost-effective option. A major sand/ gravel operator and highway contractor suddenly closed its grounds to dumping, turning the disposal of this rubble into a sudden crisis. Without thinking ahead or doing some problem solving, this problem could kill or seriously hamper such a business!
- High employee turnover! The technician business is typically dominated by a demanding technician, or so it would seem. Such a person is sometimes unwilling to see the need to be a manager. Managers delegate! Technicians produce! The problem becomes obvious! Good people don't like to be continually second-guessed on how they ring out a rag, spread chlorine over a swimming pool, use a Skil-Saw, how or whether they consult the Internal Revenue Code, or what they pay for a used car.
- If a technician does have to become a manager or CEO of a growing company, quality can suffer because training is not always a priority for the newly hired techs! They are often told to jump in and do the work because the owner doesn't like, or have the patience, to train!
- Producers can be passive procrastinators about other aspects of the business, since human nature often avoids what we aren't good at!